TikTok shines a highlight on WeWoreWhat influencer Danielle Bernstein
On February 24, Danielle Bernstein, self-proclaimed “Entrepreneur, Designer, Founder” and New York Occasions bestselling writer, joined the video sharing app, TIC Tac and launched his first video for his model “WeWoreWhat”. As TikTok has turn into a platform on which many rising corporations have began to prosperBernstein’s membership has refocused the highlight on a year-long controversy surrounding his model.
Throughout his 10 years within the business, Bernstein has amassed a social media following, with 2.6 million Instagram subscribers and now over 30.5 thousand TikTok subscribers. His social media presence has led a number of modern-day muckrakers to reveal his clothes line for exploiting and robbing small companies.
In her first video posted to TikTok, Bernstein launched herself and her journey as a university ‘avenue photographer’ to a profitable enterprise proprietor and, extra lately, to a philanthropist, teasing how her content material can be composed. .
Bernstein’s video instantly encountered backlash when customers started to remark and dueting the video with allegations starting from copyright infringement to theft. Whereas portraying the picture of a self-taught enterprise proprietor, the movies beneath hashtag “#Westolewhat,” created in response to Bernstein’s pilot presence on TikTok and devoted to exposing his many suspected indiscretions, has over 927.9 thousand views.
A Bernstein TikTok now eliminated the watch lip sync to a Cardi B audio: “I need to thank my enemies.” Bernstein has since disabled feedback and duets on her movies, and though she has given feedback on allegations prior to now, she didn’t achieve this on this incident.
Not too long ago, WeWoreWhat was referred to as from lingerie model The Nice Eros for utilizing their iconic wrapping paper as a design on a swimsuit. Earlier than The Nice Eros might take authorized motion, Bernstein filed a lawsuit in opposition to them, asking the courtroom to seek out that she had not infringed on Eros’ mental property.
“I’m an avowed and dedicated supporter of small enterprise, and as an entrepreneur and designer I maintain artistic freedom and property within the highest regard,” Bernstein mentionned.
Eros countered WeWoreWhat with its retailers, Onia, Saks, Shopbop and Carbon 38.
Bernstein had a number of others copyright controversies prior to now. In Might 2018, she was charged with stealing designs from a number of completely different jewellery manufacturers; in March 2020, she was accused of copying Cecilie Bahnsen’s designs for her new Macy’s style line; in July 2020, she was uncovered for mendacity about utilizing a pair of classic shorts, really from an Etsy retailer, as inspiration; once more in July 2020, she stole fashions of style masks from a Latin-owned firm after asking the corporate for samples to be accepted. Bernstein has additionally been criticized after testing optimistic for COVID-19 in July 2020 and instructing followers the best way to cover cellulite.
Regardless of the destructive response to his model and social media presence, Bernstein posted a complete of 17 movies on his TikTok and 16 Instagram posts, starting from content material, together with poses to “elevate that mirror picture,” to Behind the Scenes takes a take a look at her enterprise practices and several other iterations of style recommendation.